Alcoholic beverage Essay Example for Free

Alcoholic beverage Essay TGIF! How many people love to end a long, hard and stressful week with a cold beer in their hands? I know I do! Sixty-seven percent of U. S. adults drink alcohol, a slight increase over last year and the highest reading recorded since 1985 by one percentage point. Beer remains the favorite beverage among drinkers, followed by wine and then liquor. Usually people would think beer is only for drinking and getting a little buzz, but in reality, there is a deeper meaning to beer that is used for several of things that may surprise you. Beer is one of the worlds oldest prepared beverages; possibly dating back to the early Neolithic or 9500 BC, when cereal was first farmed, and is recorded in the written history of ancient Iraq and ancient Egypt. Archaeologists speculate that beer was instrumental in the formation of civilizations. Beer was the first alcoholic beverage known to civilization; however, who drank the first beer is unknown. Historians theorize that humankinds fondness for beer and other alcoholic beverages was a factor in our evolution away from a society of nomadic hunters and gathers into an agrarian society that would settle down to grow crops (and apparently drink). The first product humans made from grain water before learning to make bread was beer. Beer can help you with growing grass. How is beer and grass associated with each other? Next time you see brown spots on your lawns, pour beer on them. The grass will make use of the nutrients, sugar and energy in the beer and grow better. If you ever find slugs and snails in the grass, putting salt on them, to kill them, seems to be a big chore. Take a wide-mouthed container and half-fill it with beer. Bury it in your garden, in such a way that its mouth is at the ground level. Slugs and snails will be attracted to it and, in the process, get drowned. Aside from environmental uses, beer can also be beneficial to the objects around us. Want to bring the shine back to your gold ornaments? Put beer in a cup and dip a piece of cloth in it. Now, rub the gold object, without stones, with the dipped-in cloth. After it starts giving a renewed sign, dry it with a second cloth. Also, beer can polish wooden furniture. If you have some flattened beer left with you, use it to polish your old wooden furniture. Dampen a washcloth with beer and rub the cloth over the furniture, giving it more shiny and healthy look. Beer cannot only polish furniture but it also Removes Stains. For those looking for a solution to their stained clothes or carpet, beer will be the best bet. Pour beer onto the stain and gently rub the area with a brush. After the stain gets removed, blot the area with some water and let it dry. Beer also contains to personal uses. For instance, softening your hair. If you want to make your hair extra soft, make a shampoo with beer. Take half a can of beer and mix in a raw egg. Massage it into your hair and rinse well. You can also rub in a mixture of 15ml beer and 70ml warm water into your hair and rinse it off. This substance can also remove foot odor. You can use beer to remove bad odor from your feet. Wash your feet with beer and then rinse them with soap and water. Dry your feet with a towel and put some talcum powder on them. In addition, it can also remove stains, For those looking for a solution to their stained clothes or carpet, beer will be the best bet. Pour beer onto the stain and gently rub the area with a brush. After the stain gets removed, blot the area with some water and let it dry. Since beer was discovered, it has been in many different cultures and regions. The usage of beer plays a different role in various of countries. Beer Traditions The Honeymoon 4,000 years ago in Babylon, it was an accepted practice that for a month after the wedding, the brides father would supply his son-in-law with all the mead or beer he could drink. In ancient Babylon, the calendar was lunar-based based on the cycle of the moon. The month following any wedding was called the honey month which evolved into honeymoon. Mead is a honey beer and what better way to celebrate a honeymoon. Pubs in Ireland, and you won’t find TVs lining the walls, but people sitting around in circles, drinking pints, and talking with one another. The activity of drinking beer has taken on creative forms to include drinking games, such as beer pong, or visiting multiple bars and pubs in an evening to enjoy a beer from each one. As the consumption of beer has continued to grow in popularity, with beer being one of the most consumed beverages in the world, beer festivals have increased. Most notable is the German festival, Oktoberfest, which just ended. Over 200 years old, the festival began in Germany and has grown to feature cities across the world holding their own Oktoberfest events, with live entertainment, German food, and beer. As the number of breweries has increased, they have begun to partner with nearby cities to hold their own beer festivals. You can often find a number of regional and national beer festivals taking place almost any month of the year. Beer and nutrition? You dont usually see those two words together, but perhaps beer is a bit misunderstood. It may actually be good for you when consumed in moderate amounts. Beer has been brewed for just about as long as humans have been cultivating crops and is actually made with some very healthy ingredients. Those ingredients are hops, brewers yeast, barley and malt. There are different styles of beer and each style has a distinctive flavor and color. Tasting and learning about the different types of beer is as much fun as tasting and learning about the different types of wine. Drinking one beer per day may be good for your health because it has been associated with a lower risk of cardiovascular disease. Why? Experts suggested that the folate found in beer may help to reduce homocysteine in the blood and lower homocysteine levels mean a lower risk of cardiovascular disease. Lab studies have found constituents in beer that lower triglycerides and LDL cholesterol in mice. Drinking one beer per day reduces blood clotting so some studies found that cardiovascular patients who drank one beer per day also lived longer. Other studies have found that women who consume one beer each day have improved mental health. Drinking beer and other alcoholic beverages in moderation may also improve bone density. Of course that doesnt mean that if one beer is good, three or four must be better. That isnt true. Drinking more than one beer or any alcoholic beverage per day can put too much alcohol in your system and that isnt good for you. Heavy drinking has been associated with several health problems, so moderation is definitely the key with drinking beer. The studies also point to one beer per day as being beneficial, not drinking all seven beers in one day per week. That type of binge drinking will overload you system with alcohol too. The benefits of beer nutrition probably have nothing to do with the alcohol and there are some low-alcohol beers and non-alcohol beers available which offer the same heart-protective effect as regular and light beers.

computer basics :: essays research papers

Computers can be intimidating. Educating oneself about some of the basics of computers can lessen this intimidation. In addition, a computer user will be able to get the results that he or she is hoping for. Input devices, output devices, storage, and computer speed are a few areas that will be discussed further. In order to maintain accurate records or create precise results, data input should be done with the best possible input device. I will give examples of a few situations and explain which input device would work best. Printed Questionnaires- For this situation, I believe the most widely used input device, which is the keyboard, would work best. Questionnaires are made up of primarily letters and numbers that are easily found on a keyboard. Most people are familiar with a keyboard and creating a questionnaire should not be difficult. Telephone Survey- In this situation a touch input device may be a better choice, such as a touch screen. This way, the interviewee does not have to wait for the interviewer to finish typing. The touch screen would work best if there were multiple choice answers to the telephone survey. Bank Checks- The MICR (magnetic ink character recognition) is used by the banking industry. This device can scan checks quickly and ensures that checks are sent to the proper bank. Retail Tags- Most stores now use a bar-code scanner for pricing. The bar code scanner recognizes a series of bars of different lengths and sends that code to the computer. Even small retail stores may have a handheld bar code scanner to make pricing and checkout more efficient. Long Documents- Though I have never used this device, a voice input device would make long documents much easier. This requires special software and may require using the keyboard for editing. Because keyboards can cause injury, an individual that has to prepare many long documents may want to consider a voice input device. Just as accuracy and choosing the correct device for input is important, the same applies to output. Choosing the correct device can increase quality and convenience. In the following situations, I will share which output device I feel would work best: Hand held Computer- If an individual has a hand held computer; it is likely they are looking for mobility. Wireless data transfer would be ideal for this situation. Color Photograph- A photo quality printer should be used for color photographs. Some desktop printers will work, but often times the color will fade over time.

The market segmentation

Market segmentation is the process of identifying markets and then dividing those markets into groups.   The groups consist of characteristics that are similar and they have similar product needs.   The groups can consist of people or organizations.A market consists of people or organizations that have similar needs of a product, have the ability, willingness and authority to buy products.   There are two types of markets the consumer market and the organizational or business market.   The purpose of the consumer market is to supply goods and services to the customers for their own benefit and not for sale.   The organizational or business markets are markets that are business oriented such as the products in the markets are usually sold thus the businessmen sell them for a profit.The reason behind the dividing the market is to identify groups of customers who have similar tastes and preferences, to understand the customers behavior so that the right kind of goods are deliv ered to them and to ensure that the right marketing strategies are identified so as to ensure that the different preferences chosen to satisfy the needs of the customers If a product can be from a particular company   whose cost of advertising is low thus   it can be   in a position to boost sales of a company   since the cost of maintaining it is low and their returns can increase with time..Successful market segmentation is one that has the following characteristics: segment members that are internally the same and externally different or heterogeneous.The market can be segmented based on whether it is a consumer market or an industry or business market. In the customer market the basis of segmentation is based on variables such as the geographical, demographic, and psychographic and the behavioristic variables. The psychographic segmentation is a segmentation that is used to describe the customers in terms of their activities, opinions, emotions, values, motivations and l ifestyles.These enables the producers of the products to know which product are beneficial to the customers in terms of their preferences and tastes.   The application of this segmentation enables the manufactures to improve on their mode of developing their products, brand positioning, targeting and advertising so that the sales volume of the product can increase and this can result in greater returns for the company.The demographic segmentation involves classifying people who come from the same geographic boundaries and those who possess the same goals for example in a banking industry the introduction of automatic teller machines can enhance efficiency in the business because it can enable the customers to access cash quickly and to enable them complete transactions promptly since the machine is located in a place where customers are many hence the service delivery process is efficient for this customers.Geographical segmentation refers to dividing segments based on their regio n of the world, country size and density of the area. In the rural areas we have products such as the farming equipment and material because they are mostly used there while the urban centers consists of products that have been produced and manufactured and are ready for consumption since the residents there do not have land to cultivate products for consumption for themselves and for their children.The market can be segmented in the industrial market using the following variables: Location, company type and the behavioral characteristics.In case of the location variable the businessmen consider this factor seriously because the distance between where the source of the product is made and the market can be too big such that the cost of transportation can be too high for the businessmen to afford and thus render the market to be unprofitable thus this issue should be addressed so that it can be eliminated in the future.   .In case of company type segment the customers can be classi fied according to the company size, industry, decision-making and the purchase criteria.   The customers can prefer a commodity based on how well the product has been in the market and whether the industry in which it is produced is known because customers tend to accept a product, which has been in the market for a long time. (Steenkamp and Ter Hofstede 2002)The behavioral characteristics in the industrial market are: usage rate means the frequency in which a product is consumed if it is high it means that its demand is high thus it supply is likely to be high for example goods such as the consumable’s such as salt ,sugar there is a likelihood of being demand many times because people cannot stay without them,   buying status that is customers who regularly consume a product   can make the target market to perform effectively because of their consistency in purchasing their products.The procedure of purchasing the product is also determined such as the sealed bids or n egotiated procedure.   In the sealed bid procedures customers purchase a product based on the price tags of the product this type of segmentation is important to consider since it enables the produce to always have adequate stock of the product so as to avoid stock outs.The criteria that are used in identifying a market segment is that it must be identifiable that is a customer must be in a position to recognize the segment that is appropriate for them since customers tend to consume a product on the basis of how they have the product in the market and its quality.   It must be accessible that is the segment must be within the reach of the customers thus the communication and distribution channels must be improved so that the product reaches the customers within the given period of time that the marketers must advertise their products so that customers can be made aware of the existence of the product..The segments must be substantial that is they must be large enough so that th e resources that are used to avail them to the customers are cost effective that is the cost of product should not be too costly that is the cost of product should not be too large as compared to the revenue that is derived from them. The marketing needs must be unique so that they can be in position to capture a wider market so that customer can be able to change to the new brand in the market and thus increase the sales volume.   The segments must be stable so that the cost of maintaining the product is not too high than the returns that are derived from it.Industrial market segmentation is a segmentation that is used in guiding the industrial and business customers in their decision-making strategies.   The goal of these segmentation is to identify the customers in terms of whether they are potential customers so that their behavior can be identified so as to enable the marketers to identify the important issues that affect them directly .The factors that can affect them are: the prices, programs or solutions that can enable the company to increase their returns within a given period of time.( Haas, R.W. and Wotruba, T.R. 1983).Targeting refers to process of identifying segments that need to be addressed.   The companies tend to choose some segments and to downplay other segment because their aim is to look for segments that produce as much returns to the company as possible.   The target market involves people such as the end user companies’ procurement managers, company houses contracting companies and the external sales agents.Target audience involves individuals that influence the purchasing decision but they do not buy the product such individuals involves design engineers, architects, project managers, and the operational managers. The target markets can be identified by looking at customers who have similar needs so that the produces can channel their efforts to products that are beneficial to the customers and they suit their tastes a nd preferences.Positioning involves advertising the product value to customers so as to increase the products sales volume. Positions are described using various variables and using parameters that are essential to a customer.   The customers position a product in relation to the brand or product that is within their reach.   Thus it is important for the marketers to conduct a research about how the customers rate different products and their marketing variables so that they can increase their sales volume. The markers need to improve on their marketing variables so that they can improve on their marketing strategies because the customers can determine the success of the business.   The marketers should set up strategies which are geared to having a portfolio that can ensure that their product compete with.Positioning involves how people perceive a product that is in the market.   The products or services provide a map that enables the marketers to identify which characteris tics can be compared and contrasted to another product that is competing with it so as to put in place mechanisms that will enable them to compete effectively with their rivals.Market segmentation is therefore necessary because it enables markets of different sizes to compete effectively since markets are divided based on their segments thus the small companies can be able to compete with the bigger companies since their scale of production is limited due to their size and the shelves where goods are displayed can not be in a position to accommodate all kinds of goods unlike the big companies whose economies of scale is high due to their size.REFERENCESApproaches†, (1980) Marketing Science Institute, Working Paper #80-105 Cambridge,Mass.Haas, R.W. and Wotruba, T.R. (1983). Marketing Management: Concepts, PracticeAnd Cases. Pleno, Texas: Business Publications, Inc.Kotler, P. (1976) Marketing Management (3rd. Ed.). New Jersey: Prentice Hall.McKenna, R. (1988) â€Å"Marketing in the Age of Diversity†, Harvard Business Review,Vol 66, September-October.Pine, J. (1993) â€Å"Mass Customizing Products and Services†, Planning Review, Vol 22, July-August,Steenkamp and Ter Hofstede (2002)†International Market Segmentation issues andPerspectives†, Intern’s of Market Research Vol19, 185-285Wedel, Michael and Wagner A.Kamakura (2000) Market Segmentation Conceptual andMethodological Foundations Amsterdam: Kluwer

The Revolution Of The American Revolution - 1362 Words

Every 4th of July, Americans are told the story of the American Revolution. We remember the oppressed colonists fighting against the tyrannical King George III and the formidable red coats. Patriotic heroes are remembered, evil kings are cursed, and the liberties and freedoms won from the war are celebrated. Though America often likes to look back to the revolution, the question of just how much a revolution was the American Revolution is rarely asked. While the American revolution was not as radical of a revolution as we like to remember today, it still changed the political, social, and ideological aspects substantially of the thirteen colonies. Americans deservedly have to rite to remember the revolution, regardless to the fact of if there was true reason to start one, as a true full fledged revolution. To decide just how much of a revolution the American Revolution was, one has to first explain what a revolution is. As defined by Princeton University, a revolution The overthrow of a government by those who are governed In accordance with this definition, for a protest to considered revolution, the established government must be overthrown by the people it governs over. The American Revolution easily fulfills this definition. The British government was overthrown by those it governed, the colonists. Since this criteria is met, the American Revolution can be considered a technical revolution. But to understand of just how much of a revolution the separation ofShow MoreRelatedThe American Revolution : The Revolution1367 Words   |  6 PagesThe American Revolution Revolutionizes the World It was the first revolution to majorly succeed and change how people saw their countries, it was the American Revolution. 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